How HAPTA is Revolutionizing Makeup Application for People with Disabilities
Tasha Urkow represented by Kello Inclusive holding L'Oreal latest assistive invention—HAPTA. Photo credit: L'Oreal
At this year's Consumer Electronics Show (CES), L'Oreal unveiled its latest invention—HAPTA, a revolutionary device that helps people with fine motor skill challenges apply makeup with greater accuracy, comfort, and speed. Developed in partnership with Verily, an Alphabet company focused on life sciences and technology, this device is expected to make a major impact on the estimated one in ten people in the US who have difficulty using traditional makeup tools due to mobility restrictions or tremors. Let's take a closer look at how HAPTA works.
How HAPTA Works
The HAPTA consists of three main components—a base, applicator, and attachment that snap into place magnetically for ease of use and 360 degrees rotation. It also features built-in smart motion sensors that recognize patterns of essential tremors and unintended movements when held to assist with steady makeup application. As far as power source goes, it has a built-in battery providing about one hour continuous use when fully charged.
Potential Benefits for People With Mobility Restrictions or Tremors
One of the most obvious benefits from users of the HAPTA device is increased independence when applying makeup without assistance from a caretaker or family member. Additionally, some users report feeling more confident when going out in public due to improved appearance resulting from accurate makeup application despite having difficulty manipulating traditional cosmetics tools. Finally, many users are relieved at reduced stress as tasks requiring manual dexterity can be completed more quickly and easily with the HAPTA device.
Conclusion
In summary, L’Oreal's unveiling of HAPTA at CES was met with excitement as this device promises to revolutionize the way people with mobility restrictions or tremors apply their makeup by allowing them to do so independently with increased accuracy, comfort and speed. The estimated price range for the device is between $150-$200 USD. As L’Oreal continues to refine their product offering and increase accessibility through partnerships such as their collaboration with Verily under Alphabet Inc., we can only expect that devices like HAPTA will continue to change lives for the better!
